Tuesday, August 14, 2007

What branding to use




There are so many branding options that even I get taken by surprise from time to time.

It takes quite some research to get on top of all this branding.

As a rule of thumb: Items given away on mass, like fun run t-shirts etc should have big branding on it, but do remember that your runner’s number needs some special as well and try not to have your logo so big that it is partially covered by the runner’s number.

On days like these less really is less. Your single branded banner may look larger than life in your office, but on a day where there are masses of entrants, masses of watering points, you need to go big or as the critics say, go home.


For more personalized gift such as the ones that you give to your individual clients, subtle branding is always best.

Here is a list of some of the forms of branding that are available.

• cap printing;
• 3d embroidery;
• branded ribbon;
• customized labels;
• domed stickers;
• embroidery;
• foiling;
• laser engraving;
• pad printing;
• sand blasting;
• scratch engraving;
• screen printing;
• tip in pages;
• YAG engraving;
• gift wrapping.

Happy Branding

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