Corporate Gifts are an integral part of a company’s branding strategy. This blog gives insights into the industry and tips for buyers and marketers. Whether you are a public relations consultant, marketer, marketing manager, events manager or looking for Black Empowerment procurement solutions this blog can help you.
by Kim Vermaak
09 February 2014
Today there is so much competition to get noticed. Plus so much information out there.
In the promotional clothing and promotional gift industry, I have seen a lot of gifts and t-shirts, but three weeks ago, I noticed a t-shirt’s slogan made me ask a total stranger to turn around and show me the front of his t-shirt.
His t-shirt said “Getting bosses and their secretaries out of trouble since 1997”. Now when he turned around the actual company that the shirt was advertising was both a particularly exciting type of products, but definitely necessary and it certainly got my attention with the catchy slogan on the back of the t-shirt.
In today’s fast paced and highly competitive business world, standing out is the key. The good news is that there are more ways to reach people than ever before in history, and if you’re willing to think outside of the box and pay attention to your clientele, you can strike the right chord.
Choose Great Graphic design
Once of the best ways for attracting customers to small businesses these days, particularly when the clientele are under 35, is through graphic design. Graphic design might seem a bit unusual, but today’s generation is all about being unusual and standing out.
This allows building a brand that is both highly recognizable, a path for future success.
The reason why you don’t need to spend money and why spending money won’t give you the results you’re looking for is because people in today’s younger generations aren’t driven by the old school ad campaigns that used to work. There are so many younger generations making purchasing decisions. So make sure that your custom t-shirts have a great appeal for a younger market.
Since start-ups generally don’t have deep pockets, you really need to plan ahead. That means you should start by trying to be creative from the very beginning. One of the tactics you can try is to use t-shirts that are inexpensive and custom made. You can’t do much better than a good run of t-shirts if you’re trying to get the public wise to your business, what you do, and why people should come to you.
Lots of businesses, with small businesses in particular, tend to look toward t-shirts as a marketing tool of choice because it gives them the results they are looking for at a budget they can afford.
A t-shirt is like a billboard that walks everywhere and interacts with future customers on your behalf. In some ways, it’s even better than a billboard because of that element of personal interaction. If you want success, you should figure out a way to get people to do your marketing for you through t-shirts.
In a recent study, Brand exposure on Corporate Gifts clearly leaves a compelling impression on recipients when compared to other forms of advertising.
56% of recipients of corporate gifts said their opinion of the brand or company was more favourable.
Tips to keep in mind
Use graphics, use colour, use size a large size print on your t-shirts, Take advantage of any avenues of distribution you can think of. If you have employees, for example, all of them should be wearing your t-shirts everywhere they go. Ask friend who want you to succeed to wear your t-shirts.
Think simple. Your design should be easy to figure out visually, but at the same time, you should make it stand out so it sticks in the mind. And finally, you want your t-shirts to be packaged with your products so people are likely to pick them up when they pick up your products.
There are a number of reasons to look toward promotional t-shirts when it comes to small business marketing. T-shirts are cheap and effective billboards that reach people personally. Just keep things creative and you’ll start racking up customers before you know it.
If you need to find out more about promotional t-shirts contact Belle Regalo firstname.lastname@example.org or call us on (011) 593 2450 or 082 948 7461.
You have heard the term rainmaker.
It is a person who generates income for a business or organization by brokering deals or attracting clients or funds.
Rain brings new life to your garden, cleans out the air from pollution and heals the earth. But it can also make people a little gloomy, when they have to get up to go to work in the rain, the traffic becomes congested, someone drives through a puddle and you get drenched and your children get cabin fever as they cannot go out.
That is when it is the perfect time to capitalise on handing out rainy day gifts.
What kind of promotional gifts can you hand out on a rainy day?
Umbrellas are always a winner. They come is a vast range of sizes and shapes a colours. Personally I prefer a windproof umbrella or golf umbrellas. That is because I come from Port Elizabeth; also known as the friendly or the windy City. Now while I like the friendly part, I am not crazy about the wind especially if the wind turns your umbrella inside out.
It is always an act of kindness to have a few branded umbrellas in your reception area for visitors who arrive unprotected from the rain.
So if you are afraid of the combination of wind and rain, then a rain resistant jacket like a wind breaker, dri mac or oxford sporty jacket is the way to go.
Of course on days like these I have a craving for hot chocolate and if you are like me, and then the best kind of hot chocolate is definitely Nomu. Rich and creamy chocolatey indulgence, this premium hot chocolate powder is meant to be enjoyed with hot or cold milk or maybe even just sprinkled on top of vanilla ice cream! As Nomu comes in a beautiful tin, why not compliment it with an Isosteel mug (the prestige thermal mug) or with one of the highly accessible cost effective promotional stainless steel thermal mugs.
Why not have a coffee machine in your reception area, one with coffee and an urn with hot water and couple of branded mug and a tin of delicious hot chocolate for them to warm up with after being drenched by the rain.
Whatever your special rainy promotional gifts are, you can certainly add dividends to your client relationships by using these promotional gifting ideas.
For more information about Umbrellas or other rainy day promotional gifts, contact us on email@example.com , visit us on www.belleregalo.co.za or call us on (011) 593 2450
Or 082 948 7461.
This year, Valentine’s Day falls on a Friday. That gives corporates a terrific opportunity to organise something on Valentine’s Day.
This I am favouring corporate picnics for Valentine’s Day. They fall within a romantic theme, but work well for corporates.
This is quite easy to coordinate.
If you have a large budget, buy wicker picnic baskets for clients or staff and fill them with delicious Valentine’s Day treats. Then get large picnic blankets which can be laid out in a court yard, in a sectioned off part of the parking lot etc. Most baskets come with all the plates, glasses and utensils for two to four people, so you don’t need anything extra except your food.
Even a lunch cooler filled with Valentine’s Day treats will work well.
Hire a whole bunch of plants from a décor company or a nursery to create a little sectioned off piece of paradise. Be sure to choose plants that are of different heights to create a natural feel.
Get some tranquil music which you can play over a portable CD player or hire a sound system. Include in your basket a love song CD that your guest can take home with them as well.
If you have a lower budget, get platters from a local Spar and give each guest a sandblasted champagne glass with miniature personalised champagne bottles as a Valentine’s Day gift. We have a big demand for personalised wine as promotional gifts.
After all the yummy treats, why not and out to your guests some banded mint tins, which will be an excellent Valentine’s Day gift that will be used a long time after your Valentine’s Day corporate event.
There are some many ways that you can celebrate Valentine’s Day with your clients and staff, just use a little imagination and you can spread some love this Valentine’s Day.
For more ideas for Valentine’s Day Gifts, contact Belle Regalo on firstname.lastname@example.org or call us on 082 948 7461.
By Kim Vermaak
Unlike other forms of media, where the advertiser’s message is seen as an interruption in what the consumer is trying to do
(i.e.: watch a TV programme or surf the Internet), promotional products are used by consumers to achieve a goal, like drink coffee, write or wear a shirt.
Your corporate gifting strategy targets your direct customers thereby reducing wastage of ad spend. You can also incorporate the initial drop off of the gift with an advertising message. For example rolling up an advertisement into a coffee mug or adding it to your packaging.
Examples of useful corporate gifts at this time of the year are.
Business Card Holders, desk coffee machines, desk organisers, desk planners, mouse pads, photo frames.
Business Card Holders
I like the Nickel Plated Business Card Stand. It has a stylish leatherette material wit contrast white stitching and engrave able front plate. Business card holders are terrific practical corporate gifts to help keep a desk organiser and to always have business cards on hand.
Desk Coffee Machines
In November I bought our sales manager the Perk Coffee Maker. He likes to start his day with a cup of coffee, but the rest of the team drink tea. So to make a whole pot of coffee for one person is a waste. This nifty machine makes a single cup of coffee. So the person, who gets this great corporate gift, gets to have a superb cup of coffee in just the right amount.
At the beginning of the year many people are trying to reorganize their workspace to increase productivity. An effective corporate gift for this use is an executive desk box with memo pad. This compact desk organiser has space for a kindle or small tablet. It also has a pen holder that can hold several promotional pens. There is a separate compartment for a mobile phone. It has a 100 memo pages and also has a storage draw. This model is due to arrive on 27 February (so place back order to ensure stock)
Most people are starting to plan for their year ahead. You can opt for a paper desk planner or a leather reusable desk planner for high end clients.
Mouse pads remain an excellent useful corporate gift. You can choose from great stock items or you can have a mouse pad custom made as a corporate gift. If your mouse pad is custom made, this adverting gift can have a full designed advertisement in it.
Many people like to have a picture of their children or spouse on their desk. You can personalise your branding with this special corporate gift to keep your client’s and staff memories close at hand.
There are so many wonderful and practical desk based gifts to choose from, that you can make an impact with your brand for 2014.
For more ideas of corporate gifts contact Belle Regalo on email@example.com
By Kim Vermaak
07 January 2014
The simple conference bag has stood the test of time in the
corporate gifting market. Conference bags are use over and over again giving them an excellent cost per impression rate.
With proper thoughts, your firm can still get good mileage out of conference bags.
When I started out in the industry, you had the “huge” selection of navy or black conference bags to choose from.
Anything else had to be custom made and so this conference bag option was reserved for the best planners as the lead time for custom conference bags was so long.
Nowadays there is a much wider selection of stock conference bags in a wide variety of colours. If you get a good and functional design, the conference bags will be used again and again.
With many more affordable laptop packages available, through cell phone packages and or though leading banks more and more people are using laptops and tablets. That means mobile offices are now no longer a futuristic visions, they are available now and here. This has greatly increased the use of conference bags and laptop trolley bags.
I personally use the ladies laptop handbag. It has a compartment for a tablet, a small pouch for my personal items such as a lipstick, pens, a coin purse, etc. It carries a 17ich screen laptop and I also can fit a 3 presentation folders in it. If I remove the laptop and only use an IPad, I can also fit our rather bulky corporate gifting catalogue inside it, as well as a small cosmetic bag and my hairbrush, making it the ideal mobile office bag for a female executive.
When choosing a conference bag or laptop bag, think about the following:
Who is person receiving the conference bag?
Are they an executive or are they at a managerial level.
If it is a top executive, then they will not be reusing a basic document bag. For an executive, you can consider the leather laptop bags or a lower cost yet still executive looking lichee conference bag.
What kinds of activities will be at your conference?
If it is a long conference with lots of workshops and note taking, then choose a conference bag that has pen compartments, enough space for files and a side pocket for a water bottle.
If there are masses of large files at big policy making sessions, then a trolley bag will be a better option for the delegates at this type of conference as no one wants to lug around huge files over the course of a conference using a shoulder strap of a conference bag.
Do you want your brand to have repeat viewing?
If you are only interested in your bag being used at the event, then you can go for a lower budget. If however, you want this bag to have longevity, then spend more on a functional conference bag that can be used frequently. I personally like trolley bags for this purpose.
One with a small branding plaque, which is subtle enough for an executive to be prepared to use again, but still gives your brand presence. The reason that I like laptop trolley bags is that some of them can also be used as overnight bags for a short business trip. I like Europa Laptop Trolley Bag. It has a great stylish look. We have engraved logos onto bags before and this also gives a subtle branding.
What is your budget?
Balance your budget with the impression that you want to create. Rather spend more on one great item than give out lots of little cheap items. Remember that for the duration of your conference all these delegates are going to be walking billboards advertising your product.
If you were a stranger passing by, what would you think of the company whose logo is on those conference bags?
For more information about corporate gifts for conferences and exhibitions, contact Belle Regalo on firstname.lastname@example.org or call us on (011) 593 2450 or 082 948 7461.
The adage meetings mean business might sound like a cliché, but it’s the absolute truth of the matter.
Networking at events lays the groundwork for excellent business deals. Some of them are even singed at the venue. While there is strong growth in website and other digital marketing, people do feel safe when dealing face to face with people. You get to see if the person’s smile is genuine, if their handshake is form and get a better understanding of the person that you will be doing business with.
Here are some ideas to enhance the experience of the visitors and delegates at your conference or exhibition.
Name cards on lanyards meetings are vital. Sticker badges say “tacky, unprofessional.” They will disappear for good when the sweater is put on or removed, and they can’t and won’t be transferred to new garments on the following day.
We have all heard of presenters who have had their entire hard drive was wiped just as they are about the present at an events. Memory sticks or USBs not only give you the opportunity to give a small conference gifts but they also allow you to add the presentation to the USBs, so that the conference delegates can re-print the notes afterwards. In addition, they make excellent back-ups for presentations. If you have the budget you can have a custom USBs moulded into the shape of one of your products. This definitely sets you apart from the rest.
Business card holders are not often thought of as many people believe that delegates have their own business card holders. But I have fund it invaluable to have an extra card holder as this allows me to put the business cards of all the delegates that I would like to keep cards of. This practical corporate gift that you can use again and again.
If you have a refreshment stand, why not handed out a free coffee mug or branded glass at the stand. If this is a bit above your budget, then have disposable branded coffee sleeves to put around your disposable cups, this will show off your logo and attract more people to your stand.
Notebooks are a terrific conference and exhibition gift as they allow delegates to take notes of the stands that they likes or people that they want to reconnect with. I have often written a note on the back of a card in the hope of looking at it again and have forgotten where I put the card, so a notebook would be great way to relook at the notes made at the event.
By the end of an exhibition all the shopping bags that countless companies hand out, start to dig into my hands and so one of the best exhibition gifts that I receive was a luggage spotter handle. They make holding a whole bunch of shopper bags filled with catalogues, so much more comfortable.
At another exhibition that I attended a stand sold trolley bags with their logo on. People flocked to this stand to relieve them of their stock. Some exhibitions do not allow the sale of products, but perhaps you can arrange for your top clients to stop by and get their free trolley bag or you can have an hourly lucky draw for conference bag. Over a 3 day conference you would only need 25 trolley bags for a competition.
These are add onto the normal conference gifts such a conference bags, conference folders, pens, stylus pens, trolley bags
There are so many conference gift options to choose from, but the ones mentioned in this article solve some of the practicalities that need to be take care of at an event.
For more information about corporate gifts for conferences and exhibitions, contact Belle Regalo on email@example.com or call us on (011) 593 2450 or 082 948 7461.
Back to School – 15 January
Children will officially go back to school on Wednesday the 15th of January. However some schools may change the dates a little. Many companies will start a back to school campaign for corporate gifts. Ideas include backpacks, book bags or conference bags, Frisbees, lunch boxes, math sets, pencil bags, pencils, pens, sharpeners, soccer kits, water bottles and yoyos.
Conference season – January to end February
Many companies will start the year off with planning and conferences. Whether you have your conferences at the beginning of the year later in the year, plan ahead for your gifts. Conference gift ideas include: conference bags, conference pens, custom printed notepads, folders, hampers, lanyards, mints, notepads, speaker’s gifts, trolley bags, USBs
Valentine’s Day – Friday 14 February
As Valentine’s Day is on a Friday, you can bet all the restaurants will be fully booked, so get your restaurant bookings done early. Chocolates remain a popular choice, but with diabetes being on the increase, you can choose items that are easier on the hips. For example a Valentine’s Day cookie mug, heart shaped stress balls, mints, red t-shirt. There are a lot of choices for Valentine’s Day. Valentine’s is a very big event in the corporate gifting calendar and an essential for corporate morale.
For more information about corporate gifts or clothing contact Belle Regalo on firstname.lastname@example.org or (011) 593 2450 or 082 948 7461 or visit our website: www.belleregalo.co.za