Corporate Gifts are an integral part of a company’s branding strategy. This blog gives insights into the industry and tips for buyers and marketers. Whether you are a public relations consultant, marketer, marketing manager, events manager or looking for Black Empowerment procurement solutions this blog can help you.
I never thought of safety wear as a corporate gift. It always was a must to have item for construction companies. But the humble construction bib and drawstring bag came to mind when winter arrived and there was a decreased visibility in the mornings due to later sunrise.
I realised that you can show that you value a client or an employee by investing in those low cost item in a creative way.
To have the desired impact, you absolutely have to include an explanatory note, because most people are not going to immediately see what the relevance is of this gift. It is rather like insurance, many people don’t see the point until the day that they actually need it.
Some of the several uses for safety ware in day to day living.
According to Arrive Alive of the 10 thousand killed every year, more than 40% are pedestrians.
In the mornings, when I take my children to school, the sun rises so much later and visibility is very poor. There are many people walking to work, and children waiting for lifts and "die hard" fitness enthusiast jogging in the extreme cold that I simply cannot see until I am almost on top of them. Wearing a safety jacket or even a low cost bib can increase their visibility.
Then there is a dreaded flat tyre at night and possibly worst of all when it is raining that increases you chance of be knocked over. You should keep a safety bib in your vehicle for these types of emergencies. We had a breakdown recently when I was with my daughter and as it was just about a kilometre from home, we decided to walk back while my husband waited for the AA. Although the area is quite safe, there was some maintenance on the side of the road, so there were several spots where we actually had to walk in the road or cross the road. In hindsight, a safety bib would have been very practical.
If you are building a home or visiting a town house development, you should have a hard hat, which some construction companies do have on site, but having a high visibility bib especially if you visiting when construction is actually is actually essential.
In a study in an Australian University by Philippe Lacherez, who is a post-doctoral fellow at the School of Optometry and Vision Science – it shows that cyclists could be exposing themselves to greater danger of being struck by a car due to the driver’s inability to see them, particularly when the light is poor, and says reflective, not high-visibility, clothing is the answer to being seen in the hours of darkness. We found that crashes disproportionately occurred during low-light conditions such as at dawn, dusk or at night.
Only 34 per cent of cyclists in these low-light crashes were wearing reflective clothing and 19 per cent of them said they weren't using bicycle lights at the time of the crash.
"We're concerned that this means cyclists are making themselves more vulnerable by not being adequately visible to an oncoming driver.”
Some ways to use the contact bib or high visibility draw string bag for promotions.
Corporate wellness days
School safety training
Staff safety training
Trade shows for construction companies
So when you are looking for ways to maximise your marketing budget, give a practical promotional gift that will position you as someone who cares about your clients and staff in a way that counts.
For more information on other low cost promotional items contact us on firstname.lastname@example.org or 082 948 7461 or visit us on http://belleregaloshop.bcgshop.co.za/