Even if you can define what corporate gifts are – you may have even more trouble answering the following question: how to use corporate gifts to your company's best advantage.
Corporate gifts are broadly recognized as anything given out by a company for free, with or without the company's name and logo attached to it. Sometimes, the smaller value items of this type are known as promotional items, but the two terms can be used interchangeably. Most people think of corporate gifts as being in the domain of large companies – places like Microsoft or other corporations with many employees as well as many customers. In fact, corporate gifts can work to help out any company.
Most smaller companies may not be able to give out as many corporate gifts or items that are very expensive, but you can still learn how to use corporate gifts to your advantage. One way to use these gifts or items is to give them to customers that you are already doing business with. Studies have shown that customers are much more likely to choose to go back to a company that has given them a corporate gift over a company that has not. These gifts can be great for customer retention.
Another way to use these corporate gifts is to give them out at trade shows or other exhibitions. In this case, you may not choose to use the higher end gifts you would give customers (such as office sets and other related objects), instead you will probably end up using promotional materials that are less costly. Some examples of these items that would work well in a trade show environment include pens, pencils, key rings and pads of paper – just to name a few.
A final way to use corporate gifts is in name recognition and brand building. If you are looking to build the size of your business and have more people choosing you on name or logo alone, you need to build your brand. Handing out promotional items or corporate gifts to prospective customers and current customers is a great way to accomplish this. Others who see these gifts will learn your name and remember your “brand” later on.
Big or small, learning how to use corporate gifts to your advantage can really help your business. Be sure that you are doing all you can to gain new customers and keep the ones you have by using these gifts.
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