What Are People Spending on in Terms of Corporate Gifts?

Sometimes you may feel that your corporate gifting strategy is just based on a feeling that you get when looking through a catalogue, but there is a lot of data that can help you make more informed decisions. In this article we have presented some of the statistics available for promotional gift spending based on the US figures. We also look at how this related to our market and what gifting options are popular within these categories. Based on US studies corporate clothing remains a firm favourite for promotional spend, with t-shirts representing 13.8% of total spend. T-shirts represent $ 2.7 billion of the $ 19.4 billion distributor revenues for 2012, the year in which the study was completed. Other clothing items represented in the study were polo shirts, which

we refer to as Golf shirts or Lacoste shirts, coming in at 6.7% of the annual spend. Other shirts come in at 2.1% and other wearables at 4.8%. Making the total clothing spend at 39.6%. If you add the cap spend at 5.6%, then you get to 45.20% of the total corporate gift and promotional gift spend. Corporate clothing can bring profit for your company in terms of quality, standards and reputation. Just spending a little money for your corporate clothing can pay you back in terms of much costumer and better reputation for your company. Corporate clothing can be used for promotional give away. But you can also kit your staff and clients our with leisurewear such as sweatshirts, tracksuits, customised cycling gear etc. When they are wearing it at gym or a sporting event that brings exposure to your brand. At Belle Regalo our figures confer with this our clothing sales being on a year to day basis 50.36% of our total sales. This year was a big t-shirt selling year for us, with corporate shirts or lounge shirts and golf shirts being other good sellers. Other big areas are bags at 8.7%. However it is interesting to note that in the US from 2009 to the close of 2012, bags had

decreased by 21%. The study does show which bags have caused the decline, as there are so many types of bags to choose from: Drawstring bags, shoppers, totes, shoulder bags, backpacks, conference bags, laptop bags, sports bags, double decker bags, trolley bags and eco-friendly bags Top sellers would definably include drawstring bags, document bags, lunch bags or coolers. These are low to medium cost bags that can suit most budgets and are very well received. Writing instrument sales in the US were 8.1% of total spend on promotional items. There was an 8.1% increase in the market from 2010 to 2012. Pens do remain a firm favourite as a promotional item. There are a number of good quality low cost pens to include in your corporate gifting budget. They are an excellent conference gift or hotel gift. Drink ware came in at 6% of the total promotional gift spend in the US. One of the great drinkware items is the ceramic coffee mug.

Coffee mugs have endless possibilities for use. The most natural is for the use of tea, coffee. Hot chocolate, warm milk. But we have found that some of our clients use our coffee mugs as pencil cups. I have to admit that was a surprise. A coffee mug is a safe choice for corporate gifts. Pens and pencils are often lost or even thrown away and bags are used for s specific purpose. But a coffee mug is used time and time again. Coffee mugs are placed in the top five items as a preferred corporate gift. At Belle Regalo we prefer to Kiln fire our coffee mugs. The mugs are decorated by hand using water sliding decals and then baked in a linear kiln at 780 Degrees Celsius. The heat allows the decal to bond to the glazing of the mug. When it is cooled, it is permanent and dishwasher safe. Although USBs drives made up 3% of total promotional gift spend, as a group USBs and other electronic and technical products represent 10% of the overall market. Great technical gifts include, cable management, car chargers, earphones, IPad Covers, laser pointers, stylus pens, USB hubs, USBs and webcams to name but a few. What we found very interesting was that incentive awards are rebounding with the economy. This category has grown by 105% since 2009. This means that there is an optimism that is showing in where people are spending. This study gives some perspective on where people are buying. It can give you hints on what are popular choices for your corporate gifting strategy. For more idea on corporate gifts visit us on www.belleregalo.co.za or e-mail us on info@belleregalo.co.za