Monday, June 3, 2013

How to Choose to a Diary for 2014


You can't beat the tactile nature of a diary. There is something immensely reassuring about writing things down. Diaries are of those corporate gifts that almost create a dependency on your firm. Recently I was at the offices of one of our support companies and they were complaining that their regular courier had not yet sent them their calendars and diaries. Once this dependency is created it also builds brand loyalty, something that can never be undervalued. Choosing your size of your 2014 Diary Before we get to the design and price, you need to think about how the diary will be used. A popular general use 2014 diary is the A5 diary. It is compact enough to fit into most bags and has all the relevant public holidays and information that you expect from a diary. However if you need a lot of writing space then the A4 diary is a better choice. This is an item that I would recommend for sales people. A slim line diary is a great small woman’s gift, for women on the go. It is also a terrific 2014 diary option for moms, who need to write down the dates and times of extra mural activities. Choosing the Format of your 2014 Diary Once you have the right size in mind, you need think about how you are going to use your diary. A page a day will give you enough space for writing down appointments. The slim-line 2014 diary will give you a handy week to view option and is small and compact. The moleksine 2014 diaries give you a daily, weekly and monthly option. Choosing the Style of your 2014 Diary Are your clients corporate, academic or are they looking for a personal diary. Whatever style of 2014 dairy you are looking for; we are able to assist with a wide variety of 2014 diaries. Special needs for your 2014 Diaries Do you need to market your products? For example pharmaceutical companies may want to add product information into their diaries. Then you would choose tip in pages for your diaries. Do you want to show case designs? A full customised diary with laminated cover may be well suited to advertising or communications companies where they want to showcase their design abilities on the front cover. Do you want a prestige look? Then genuine leather Filofax may be the option for you, as it also has longevity in that only the inserts need to be replaced, but the cover lasts for years and years. Is the environment important to you? Then choose our Eco diaries printed on Sappi Triple Green paper. Triple Green Paper is made from sugar cane fibre and is chlorine free. Lead time for your Diary If you have planned ahead, then you can go with a custom diary which will take a good few weeks to manufacture. However if you have left your order until the last minute then you will have to choose a stock option which you can have debossed with your logo. By November of any month almost all the corporate diaries are sold out, so it is always best to plan ahead for your 2014 diaries. Costs Now that you've managed to narrow down your choices of diaries, you have a number of choices of diaries to choose from. Things that will influence costs would be quantity, type of branding, tip in pages and if the diary is fully customised. Happy shopping!

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