Friday, December 6, 2013

How to make a Difference to Children in 2014 using Corporate Gifts as part of Your Corporate Responsibility Programme.


In the New Year many children in this country will start the year without basic provisions for school. As part of your corporate responsibility you can make a big difference by sponsoring a local school with back to school items. There are many ways that you can impact the children in the community. Before you make a decision, it is important to know that there is a difference between plain charity and empowerment. A basic back to school sandwich box or lunch tin is something that may seem simple to some, but makes a huge difference to many children. If your company is involved in a sandwich run, giving out lunch time to put the sandwiches in at the start of the year makes a huge difference. For a children to bring their own sandwich box to the sandwich table is a small yet powerful thing, it adds a small element of control back to their lives and gives them something that is their very own. A gift has a vastly different emotional impact than charity. Basic back to school stationary items such as pencils, pens and notebook can make big impact. While charity contributions can be allocated for BBEE points, you can have the items branded as well. Back pack and conference bags give children an attractive ways to carry their books, personal belongings or stationary items with them to school. With literacy and mathematics being very important issues in the educational development, items such as pencils cases with contents and mathematics set can be hugely impactful. Play items such as frisbees and soccer balls add enjoyment to life. This cannot be overlooked as play is an extremely important part of development and bring stress relief which is increasingly important issue for children as a stressed child finds it very difficult to learn. We would also recommend sponsoring a few soccer teams with soccer kit and socks. Team sports are an excellent way to build social and emotional development in children. For girls we also recommend sponsoring netball kit of even a girls’ soccer team kit. Through children learn the sports three P’s, practice, patience and persistence. While companies still have the opportunity of sponsoring school in a cash basis, there is always a risk that funds will not be spend in certain areas. However sponsoring physical products can make a huge impact. Your corporate gifting company can supply you with many ideas that can help you to make an impact in your community. While writing out cheques is easy, the long term impact of sponsoring items with your band on it has a longer term good will impact. Many of these young people may even aspire to work at your company once day and be loyal to your organisation. For more information about corporate gifts and corporate clothing contact Belle Regalo on info@belleregalo.co.za or visit us on www.belleregalo.co.za

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