By Kim Vermaak
Unlike other forms of media, where the advertiser’s message is seen as an interruption in what the consumer is trying to do
(i.e.: watch a TV programme or surf the Internet), promotional products are used by consumers to achieve a goal, like drink coffee, write or wear a shirt.
Your
corporate gifting strategy targets your direct customers thereby reducing wastage of ad spend. You can also incorporate the initial drop off of the gift with an advertising message. For example rolling up an advertisement into a coffee mug or adding it to your packaging.
Examples of useful
corporate gifts at this time of the year are.
Business Card Holders, desk coffee machines, desk organisers, desk planners, mouse pads, photo frames.
Business Card Holders
I like the Nickel Plated Business Card Stand. It has a stylish leatherette material wit contrast white stitching and engrave able front plate. Business card holders are terrific practical corporate gifts to help keep a desk organiser and to always have business cards on hand.
Desk Coffee Machines
In November I bought our sales manager the Perk Coffee Maker. He likes to start his day with a cup of coffee, but the rest of the team drink tea. So to make a whole pot of coffee for one person is a waste. This nifty machine makes a single cup of coffee. So the person, who gets this great corporate gift, gets to have a superb cup of coffee in just the right amount.
Desk Organisers
At the beginning of the year many people are trying to reorganize their workspace to increase productivity. An effective corporate gift for this use is an executive desk box with memo pad. This compact desk organiser has space for a kindle or small tablet. It also has a pen holder that can hold several promotional pens. There is a separate compartment for a mobile phone. It has a 100 memo pages and also has a storage draw. This model is due to arrive on 27 February (so place back order to ensure stock)
Desk Planners.
Most people are starting to plan for their year ahead. You can opt for a paper desk planner or a leather reusable desk planner for high end clients.
Mouse Pads
Mouse pads remain an excellent useful
corporate gift. You can choose from great stock items or you can have a mouse pad custom made as a corporate gift. If your mouse pad is custom made, this adverting gift can have a full designed advertisement in it.
Photo Frames
Many people like to have a picture of their children or spouse on their desk. You can personalise your branding with this special corporate gift to keep your client’s and staff memories close at hand.
There are so many wonderful and practical desk based gifts to choose from, that you can make an impact with your brand for 2014.
For more ideas of
corporate gifts contact Belle Regalo on info@belleregalo.co.za
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