Saturday, January 4, 2014

Practical Gifts for Conferences and Exhibitions


The adage meetings mean business might sound like a cliché, but it’s the absolute truth of the matter. Networking at events lays the groundwork for excellent business deals. Some of them are even singed at the venue. While there is strong growth in website and other digital marketing, people do feel safe when dealing face to face with people. You get to see if the person’s smile is genuine, if their handshake is form and get a better understanding of the person that you will be doing business with. Here are some ideas to enhance the experience of the visitors and delegates at your conference or exhibition. Name cards on lanyards meetings are vital. Sticker badges say “tacky, unprofessional.” They will disappear for good when the sweater is put on or removed, and they can’t and won’t be transferred to new garments on the following day. We have all heard of presenters who have had their entire hard drive was wiped just as they are about the present at an events. Memory sticks or USBs not only give you the opportunity to give a small conference gifts but they also allow you to add the presentation to the USBs, so that the conference delegates can re-print the notes afterwards. In addition, they make excellent back-ups for presentations. If you have the budget you can have a custom USBs moulded into the shape of one of your products. This definitely sets you apart from the rest. Business card holders are not often thought of as many people believe that delegates have their own business card holders. But I have fund it invaluable to have an extra card holder as this allows me to put the business cards of all the delegates that I would like to keep cards of. This practical corporate gift that you can use again and again. If you have a refreshment stand, why not handed out a free coffee mug or branded glass at the stand. If this is a bit above your budget, then have disposable branded coffee sleeves to put around your disposable cups, this will show off your logo and attract more people to your stand. Notebooks are a terrific conference and exhibition gift as they allow delegates to take notes of the stands that they likes or people that they want to reconnect with. I have often written a note on the back of a card in the hope of looking at it again and have forgotten where I put the card, so a notebook would be great way to relook at the notes made at the event. By the end of an exhibition all the shopping bags that countless companies hand out, start to dig into my hands and so one of the best exhibition gifts that I receive was a luggage spotter handle. They make holding a whole bunch of shopper bags filled with catalogues, so much more comfortable. At another exhibition that I attended a stand sold trolley bags with their logo on. People flocked to this stand to relieve them of their stock. Some exhibitions do not allow the sale of products, but perhaps you can arrange for your top clients to stop by and get their free trolley bag or you can have an hourly lucky draw for conference bag. Over a 3 day conference you would only need 25 trolley bags for a competition. These are add onto the normal conference gifts such a conference bags, conference folders, pens, stylus pens, trolley bags There are so many conference gift options to choose from, but the ones mentioned in this article solve some of the practicalities that need to be take care of at an event. For more information about corporate gifts for conferences and exhibitions, contact Belle Regalo on info@belleregalo.co.za or call us on (011) 593 2450 or 082 948 7461.

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