Are Corporate Gifts Still Relevant

There are so many changes happing in the corporate gifting industry. Due to corruption many companies are placing a ban or a limit on corporate gifts. So you may ask if corporate gifts are still relevant. Some people even see corporate gifts as a bribe. So where do you stand? Well corporate gifts are still extremely relevant. While it is very true that some companies have used large and expensive items as gifts that can easily be seen as bribes, the general gifts that fall below R 200.00 per item, can far more comfortably fall into the promotional gift category. After a recessionary time it is far more important to keep working at your exiting relationship as well as building new relationships. Corporate gifts are an excellent way to do this. They need to be relevant and visible. They need to be given after the deals are signed, sealed and delivered and more as a thank you for you business corporate gifts than a plea to get business. Dropping off a pen that is under R 50.00 after a meeting can be classed as a promotional item and not a bribe, because the value of the corporate gift is far too low to be classified as a bribe. Dropping off items such as coffee mugs, mints, hand sanitizers or heart shaped stress balls for Valentine’s Day has a fun element to it and also falls into the promotional gift line. End of the year gifts for clients who already have done business with you also falls within a thank you gift and dairies remain an excellent corporate gift as they are an everyday business tool. Ultimately, you have to ask yourself what your motivation is for handing out the gift. If your motivation is to build a relationship and the value of the corporate gift is not very high, then you can be comfortable. Find out what your client’s polices are. There are some who have a total ban, but there are some who just have a disclosure policy if the corporate gift is over R 250.00. To find our more about corporate gifts, contact us on info@belleregalo.co.za or e-mail us on info@belleregalo.co.za