Align Your Corporate Responsibility with Your Clients

Combine your corporate responsibility with your corporate gift spend and build goodwill with the community and your clients

at the same time. Find out what charity or school your clients support and align yourself with them. You would have supported a charity in any case, so why not do it with a charity that your client works with. You can make a much bigger impact with combined forces. Companies often do business with companies who have the same set of values as they do. For example, people who value attention to details will attract clients who also value attention to details. Companies, who can work with tight deadlines, attract clients who work on tight deadlines. One of the great corporate gift and corporate clothing items that we work with are netball and soccer kits. Approach your clients and ask them to partner with you. For example you can sponsor a local school or community with a netball kit or soccer kit and put both of your logos. It will be more cost effective than using your own logo and you will be building good will with both your client and the community. This shows your client that you are aligned with your value system. Then take photos of the events that you work with and place them on your Facebook page, to build awareness. Send a press release to the local newspaper which will help to promote the cause of the community project and also promote both you and your client. Send a small thank you corporate gift to your client for partnering you with the project. Keep using the same school or community project for a long term strategy. For example sponsor that school with the training kit for their sporting events. Belle Regalo sells a wide range of sporting training equipment. Use January’s back to school run to sponsor corporate gifts, like stationary sets, water bottles, pens and pencil and pencil cases to the school that you work with. If you are working with a school organise school visits to your company with job shadowing. For these events you can supply them with conference bags, notebooks, clipboards etc. A corporate golf shirt is also a great way to let the visiting school feel part of the corporate environment for the day and to keep them all visible for the event. Use a lunch cooler bag and pack them a healthy lunch for the day. If you partner with your client and get the school to visit both you and your clients, then they will be able to better grasp the concept of a supply chain and supply and demand. For more information about corporate gifts or corporate clothing, contact Belle Regalo on www.belleregalo.co.za or info@belleregalo.co.za or call us on 0829487461.