Why Purchase Corporate Gifts?

Let’s face it, the economy has hit some hard times. So you may be asking why you should budget for corporate gifts. Is it not just another expense that perhaps you can not justify budgeting for it. However think again. Corporate gifts are about relationships. Relationships are with human beings. Let’s think of other human beings like YOU. If you get a present from someone for your birthday or for Christmas, do you feel valued? Of course you do because someone took the time to think of you and took the time to choose a gift for you. Maybe they even took the time to gift wrap it for you and to write your name on the card. Corporate gifts are much the same. The only difference is that this is a business relationship. So is a business relationship an important one? You bet it is. That is why we give out corporate gifts, to thank our customers for helping to build the business. Now of course in life there are people that we are good friends with and there are people who are acquaintances. We prioritize giving gifts to people are special friends and family members who are close. So too it is with customers. There are customers who have made a difference to your business and those clients are definitely deserving of corporate gifts. Then there are the once off customers who accumulatively make a difference to your business but are not with you for the long haul. Naturally your spend on corporate gifts will be affected by the value of your clients. So change the value of your corporate gifts to match what you see as the perceived life long value of your client. So is it not time you rethink your approach to corporate gifts. For more ideas on corporate gifts visit us on www.belleregalo.co.za or e-mail us on info@belleregalo.co.za