Corporate Gifts are an integral part of a company’s branding strategy. This blog gives insights into the industry and tips for buyers and marketers. Whether you are a public relations consultant, marketer, marketing manager, events manager or looking for Black Empowerment procurement solutions this blog can help you.
Monday, March 12, 2012
Corporate Image Update
Some Tips for the Image
My mother used to have this saying “There goes mutton dressed up as lamb”. She was referring to mature women who were dressing as if they were in their twenties. Instead of looking younger they looked foolish.
We all want to look younger and we all want to look our best. But there just seem to be some women who make it seem all so simple.
Enter the image consultant’s jobs. They take the guess work out of what seems to be land mine of fashion mistakes. I was recently blessed to attend one such talk and thought that I would share a few ideas that stood out for me. You can apply them when working with your corporate clothing.
Contrasting Colours
White there are fashion trends currently that work with solid tones, such as wearing a tan top and tan trousers, research shows that people who wear contrasting colours get noticed.
However there are a few rules. If you wear high contrasting colours such as black and white, black and red etc, then you may be too intimidating for the person that you are having an appointment with. Safe contrasting colours would be medium contrast for example a navy and light blue or a black and pastel pink.
Choosing a white
While for many the idea of a crisp white shirt may appeal there are some rules in choosing a white that compliments you. A general rule of thumb is to look at the whites of your eyes. If the white of your eyes and a crisp white, then a crisp white will suit you. However if you have a slight yellowing tinge to the whites of your eyes and I am not talking about jaundice here, then an off white may be more flattering to you.
Do Real Men Wear Pink?
While socializing with pink may work well for a professional look; men should still avoid pink or purple for appointments. Look at corporate clothing options that work within these fashion rules.
Make Up
I see a lot of ladies who just by pass the whole make up thing. They prefer to go natural or could just not be bothered. But research does show that women who do wear make up tend to get promoted more frequently. While for some that may see very sexist, a bigger salary may allow you to achieve more of your dreams, so you decide what is ultimately more important to you.
When to put out your cigarette
Most companies have a no smoking rule, so if you are a smoker you may be tempted to smoke in your car on the way to an appointment. The general rule is to smoke your last cigarette twenty minutes before your next appointment. That gives enough time to minimize the smoky aura that you have. Also remember to carry mints with you and use them before the appointment
If you are looking for corporate clothing, give Belle Regalo a call or e-mail us on info@belleregalo.co.za
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